Claire Robinson is a marketing strategist and operations expert with over 15 years of experience helping enterprise businesses simplify complex MarTech ecosystems. As Managing Director of Ivenium Marketing UK, she champions a people-first approach to marketing operations, ensuring that AI and automation enable teams rather than replace them.

Having worked across telecommunications, finance, and technology, Claire brings a unique mix of consultancy and enterprise client-side experience. She understands the pressures faced by global marketing ops teams, balancing technology, efficiency, and strategic decision-making. Her philosophy? Work smarter, not harder.

Claire is particularly passionate about AI solutions that drive true enablement—helping marketing teams scale, optimise workflows, and deliver value without losing the human element. She’ll share a real-world comparison of AI tools, showing where they genuinely integrate with Eloqua, Marketo, and Salesforce—and where third-party solutions are actually needed.