Case studies

A communication software company audited Eloqua data quality, standardised consent governance and identified 43% of fields for cleanup.

A professional services company redesigned Pardot scoring and grading, improving MQL quality and helping Sales focus on the right leads.

From manual uploads to structured lead routing, with faster follow-up and clearer distributor visibility.

A carbon market organisation unified Salesforce and Pardot reporting, creating trusted attribution, standardised KPIs and clearer pipeline visibility.

A global manufacturing enterprise improved email deliverability across nine domains, eliminated delivery failures and restored domain reputation.

A software company migrated marketing operations from HubSpot to Pardot, preserving continuity and creating a roadmap for scalable growth.

A global telecommunications enterprise improved campaign speed, increased data capture by 21% and standardised Marketo operations.

A global financial services organisation standardised event feedback processes, automated Salesforce integration and improved reporting accuracy.

How a fragmented Eloqua environment became a governed data foundation for segmentation, automation and reporting.

A global professional services organisation improved lead management, automated lead routing and updated 1,400+ records for better reporting.

A global software enterprise reduced campaign creation time by 40%, improved delivery speed and increased campaign capacity through standardised operations.

A global real estate enterprise redesigned lead scoring in Eloqua, improving lead quality 4x, reducing manual work by 50% and aligning sales and marketing.

How Power BI replaced manual Excel checks and made lead quality reporting faster, cleaner and more reliable.

A financial advisory organisation strengthened its RevOps foundation by improving Marketo governance, data quality, lead lifecycle management and Salesforce alignment through a comprehensive platform audit and prioritised optimisation roadmap.

A professional services organisation streamlined Pardot operations, reduced manual campaign work and improved reporting through standardisation and cleanup.